Despite racial inequities in workplaces across all industries, African American workers and consumers continue to work hard and patronize franchise businessesThe Franchise Player recognizes the disparity in franchise ownership and seeks to partner with franchise brands committed to bridging the gap by offering equal opportunities to our members that demonstrate the characteristics required to become franchisees.  A commitment to The Franchise Player can help grow your brand while creating generations of entrepreneurs in the African American community.

Qualified Leads

Access to leads that have expressed specific interest in your category and brand. Complete application packages from qualified individuals and groups with access to capital.


Unique event sponsorship occasions made possible by exclusive cultural relationships. Go with us into exclusive spaces and places where future franchisees live, work, play and worship.

Brand Promotion

Brand logo featured on The Franchise Player website and link to your brand’s franchising page. Highlights on The Franchise Player’s social media accounts upon agreement signings.


Deep discounts on registration and exhibitor fees for The Franchise Player-hosted industry events.


Access to High Net-Worth individuals and groups focused on acquisitions and accelerated development.

Complimentary Access

Complimentary opportunities to promote your franchise offering at members-only events.

The Franchise Player seeks to partner with collaborative brands committed to providing equal opportunities to our Player members, helping to position them for success as franchise ownersThe ideal brand partner will embody at least two (2) of the characteristics listed below while fostering an environment of inclusivity across all disciplines within the organization.